As Marketing Lead, Tess was responsible for heading communications and socialmedia strategy for a social impact startup focused on addressing the housing crisis for young renters.
She managed a £2000+ ad budget, testing and refining ads on TikTok, Facebook, and Instagram, driving conversions at 6-12p per click.
By adopting a video-first strategy, she grew an audience of over 8,000 followers across TikTok and Instagram, and generated more than 2 million views through organic social content.
Tess also crafted engaging emails to the waiting list, achieving a 60% open rate and helping to build community engagement.
